In her 2005 essay “Museums and Globalization,” Saloni Mathur criticizes certain attempts to globalize museums via commercialized business practices and branded marketing. The most obvious example of this “McGuggenheim effect” of the 1990s is, perhaps unsurprisingly given the phenomenon’s name, the Guggenheim Museum, which set its sights on global expansion as an international brand during … Continue reading Is The Met a McGuggenheim? →